Introduction to Mobile Marketing

ID : 90489   
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More than half of US consumers who’ve made a purchase on their smartphone have done so in response to a mobile marketing message. Analysts forecast smartphone sales will surpass 1 billion by the end of 2016. China hit around 986.3 million mobile connections in December 2012. In the UK, mobile marketing is a multi-billion pound industry. Obviously, the way consumers are interacting with brands and connecting to the world is evolving. If phrases such as location based marketing, mobile payments, QR codes, applications, mobile coupons and social networks almost cause you an anxiety attack, this class is for you. Increase your understanding of the mobile experience, especially smartphones and how you can leverage their capabilities to retain current customers and gain new ones. Agenda Unit 1 Understanding the Mobile Experience -The reach of mobiles -The impact of smartphones -The growth of tablets Unit 2 Mobile Marketing Basics -QR codes -Mobile applications -Mobile-optimized websites -Mobile payment -Social location sharing -Social networking -Comparison to desktop marketing Unit 3 Customer Relations -Strategies to connect with current customers -Strategies to recruit new customers -Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc. Unit 4 Maintaining Your Brand -Keeping your message consistent -Customer service is marketing -Reputation management -What to monitor -Handling attacks

Class Details

8 Sessions
Online 24/7

Location

Instructor
Simon Salt 

Fee: 

$195.00

Registration Closes On
Friday, June 30, 2017 @ 6:00 PM


Schedule Information

 
Date(s)
Class Days
Times
Location
Instructor(s)
2/6/2017 - 3/3/2017
Online 24/7
12:00 AM - 12:00 AM
TBD

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