Advanced Inbound Marketing

ID : 90546   
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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results. Agenda Unit 1 Visitor engagement Understanding the user experience – fact and friction Identifying your metrics – tracking the right things Integrating social media & email marketing results Unit 2 Analyzing visitor behavior Tracking & heat-mapping software Understanding Google Analytics – the key numbers Data analysis – entrance/exit pages etc. Unit 3 Leveraging conversion pages Landing page design best practices Landing page optimization – step by step Build Successful Forms for data collection Unit 4 Conversion tracking Defining the conversion process Using G/A funnels & goals How to identify friction in the funnel (user experience)

Class Details

8 Sessions
Online 24/7

Location

Instructor
Susan Hurrell 

Fee: 

$195.00

Registration Closes On
Friday, June 30, 2017 @ 6:00 PM


Schedule Information

 
Date(s)
Class Days
Times
Location
Instructor(s)
4/3/2017 - 4/28/2017
Online 24/7
12:00 AM - 12:00 AM
TBD

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