Many workplace accidents result from distraction and inattention. The assumption that the eye functions like a camera and our subjective impression of a coherent and richly detailed world lead most of us to assume that we see what there is to be seen by merely opening our eyes and looking. Very little of the sensory information registered by the eyes contributes to perception. There is something you can do to mitigate the consequences of attention blindness. You can take steps to limit its impact by recognizing how your intuitions will lead you astray. In this presentation you will learn about attention blindness and why it occurs. You will identify ways in which failures of awareness are counterintuitive, and better understand the link between focused attention and failures of awareness.